Petition Beer Corner – Photography / Videography / Social MediaBeer


Petition Beer Corner is the first major, craft-only beer bar to hit Perth city, if not the whole of Western Australia. I was lucky enough to craft the general concept for the venue, working in tandem with the founders of Little Creatures Brewery, equivalent to a “Sierra Nevada” or “Stone Brewing” in the USA. The concept included:

  • Craft beer only; no macro or big commercial beers
  • Cicerone Beer Server Certified staff
  • Rotating tap list featuring local and international beers
  • Proper glassware and various pour sizes
  • Beer-focused events and quality social media

The project was a blast to work on. Learning the in’s and out’s of the Australian market proved to be very interesting and showed that the country has a bright, sudsy future ahead of itself.


FJM Property


September 2014 – November 2015


Concept, Tap List Development, Sourcing Glassware, Photography, Videography, Identity, Copywriting, Social Media, Website
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