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The three interconnected heritage buildings known as the State Buildings sit in the center of Perth. Over their 140-year history, they’ve been used as Public Offices, a Police Court and cell block, Treasury, Survey Department, GPO, Immigration Offices, office of the Premier and Cabinet, Lands Department and Titles Building – but had been empty since the government vacated the buildings nearly two decades ago.
The newly revitalized State Buildings now offer a carefully curated mix of hospitality and retail offerings, as well as COMO The Treasury hotel. Working with individual retailers and their businesses as well as FJM Property being an owner/operator of a few businesses, I was tasked with helping to develop the State Building identity, website, copywriting, photography, videography and consulting with the retailers.